Kabaddi proved its popularity once again as the two-day broadcast of the Senior National Kabaddi Championships on the Star Sports network became television’s most watched non-cricket sports event in the first week of 2018 according to the Broadcast Audience Research Council (BARC) ratings table for the year 2018.
The sport has been gaining popularity of late with the final of the recently concluded VIVO Pro Kabaddi Season 5 setting the record for being the most watched non-cricket event in the country. This shows the league has succeeded in taking kabaddi to the masses and it has now cemented its place as a one of the major sports of the country.
Kabaddi fans across the country were delighted when Star Network announced that they would be airing the Senior National Kabaddi Championship, which featured popular kabaddi players from the VIVO Pro Kabaddi like ‘Captain Cool’ Anup Kumar, ‘Dubki King’ Pardeep Narwal, ‘One Man Army’ Manjeet Chhillar and ‘Raid Machine’ Rahul Chaudhari among others. The event was broadcast from the quarterfinal stage and managed to garner 13,74,000 impressions, second only to the India-South Africa Test series.