With the 18th Asian Games around the corner, the Indian kabaddi team is gearing up for its eighth consecutive Gold in the Men’s category and third consecutive Gold in the Women’s. In keeping with the ever-growing popularity of the sport, Mashal Sports, with the support of the Amateur Kabaddi Federation of India (AKFI), has announced #RaidForGold - a unique initiative that reaches out across the country to give Indians the opportunity to rally behind and express their support for the national kabaddi team.
The initiative aims to reach out to people across the country to pledge their support for the Indian kabaddi team at the upcoming Asian Games. The pledges will work as a reminder that when the team steps on the mat, it’s not just a team of seven players, but the whole of India vying for victory.
Alongside with garnering digital support for the team, the campaign will reach out to children across 2000+ schools in 19 cities across India. VIVO Pro Kabaddi stars Ajay Thakur, Rishank Devadiga, Rahul Chaudhari, Deepak Hooda and Rohit Kumar will meet students across these schools to instil the pride of India’s own sport into their young hearts and minds.
Kabaddi was included as a discipline in the 11th Asian Games Beijing 1990, where India’s only gold medal was through kabaddi. Since then, the kabaddi team has been the pride of India in all editions of the Games.
India put up a spectacular performance at the recently concluded Kabaddi Masters Dubai 2018 tournament where they beat Iran in the finals. In keeping with that success and sentiment, #RaidForGold aims to unite Indian hearts for kabaddi.
Fans can pledge their support for the Indian kabaddi team at https://www.raidforgold.in/